I turn unclear problems into clear direction, and clear direction into results. I find the signal in customer behavior, the data, and the market, decide what’s worth building, and measure whether it worked. Design, development, and analytics taught me what’s real, what’s buildable, and what’s worth the team’s time.
Pick a starting point and answer a question or two. I'll show you the work that fits.
I started in design, development, and analytics. Now I use AI to get from a customer problem to something people can click, before your team burns a sprint on it.
One person, from problem to something people can try
Interviews, support tickets, and market data turn into patterns faster, so the team sees the evidence sooner.
A problem turns into wireframes and flows fast, so we test ideas with customers while changes are still cheap.
Working prototypes and small tools turn a conversation into something people can click.
Real feedback shows up before the big build, so you commit with proof instead of a hunch.
I took an AI-powered threat intelligence platform from zero to launch inside ReliaQuest GreyMatter XDR, working with data science. It learns from real investigation feedback, and we held it to a number: ML precision.
Discovery for a program recommendation engine at Western Governors University, the largest university in the US by enrollment. It looks at what students tell us and what they do, and uses both to predict who will succeed.
At ReliaQuest, analysts kept leaving the product to look up threats somewhere else. That problem set the goal, not the model.
Before we build anything, your team and I agree on the number that proves it works. For threat scoring, that was ML precision.
The platform learned from real investigations, so analysts could watch it get better and trust what it told them.
I’ve shipped machine learning in a security product and scoped an AI recommendation engine for a university. Put that experience together with a customer-first approach and you get AI features people actually trust. I’d start the way I did at ReliaQuest: with the customer problem, then agree on how we’ll know it works.
Let’s talk about AIIn every job I've owned the product from the first customer call to the release. I find the real problem, work out the solution with engineering and design, and ship it. The jobs looked different, but the goal didn't change: make complicated things clear and give the team what it needs to make good calls.
Planned the cybersecurity product line. I researched the market, packaged the services, and got the roadmap lined up across teams.
Studied how students find their way, pay early, and enroll on their own. Explored an AI recommendation idea. The research fed into the university’s plans.
Made managed Apache Pulsar easier to get started with. Customers wanted to be up and running fast, so I moved the product from heavy API work to simple cloud tools.
Led product for Verify, which tests security defenses with simulated attacks, and Intel, which gives analysts threat information. I focused on real risk and on making customers trust what they see enough to act on it.
Built TaskEasy 2.0, a self-service platform for sign-up, ordering, and scheduling. Chat and SMS cut support response times from days to hours, and I moved the team from building features to chasing results.
Led a full replatform of the CMS, eCommerce, and back office. Set up customer analytics, launched tax and CMS integrations, and doubled monthly downloads of PDQ Inventory and Deploy.
Product manager for Approve.me while it grew from $1B to $2B in leasing revenue. I talked to customers, ran tests, and simplified the workflow, which raised conversion and cut drop-offs.
Owned the move from a credit score product to a Business Credit Management Ecosystem and Marketplace, start to finish. Owners could build business credit, then connect to net-90 terms, loans, and credit cards. I led the designers, developers, and content team, and pulled customer data together with Segment.
Strategy · Vision · Roadmaps · Discovery · Personas · User stories · Prioritization · SaaS · ROI analysis · Competitive analysis · Market research
Interviews · Journey mapping · Beta programs · Surveys · A/B testing · Web analytics · Product analytics · Wireframes · UX collaboration
SQL · Python · Java · HTML · CSS · APIs · Cloud platforms · Data platforms · Apache Pulsar · AI/ML product discovery · ML scoring and precision · SIEM/SOAR/XDR/EDR/MDR concepts
Agile · Kanban · Cross-functional leadership · Stakeholder management · Engineering partnership · Data-informed decisions · Jira · Trello · Monday.com
Mike is incredibly knowledgeable, thoughtful, and helpful. It was a pleasure to have him on my product team, and I highly recommend him for any organization looking for a data-driven and enthusiastic contributor.
“Mike is a consensus builder and works hard to understand the problem at hand and make sure that buy-in happens and that teams can move forward together to build the right thing.”
“Mike really takes the time to not only understand the product but also how the product works technically.”
“Mike guided our product team into adopting a great analytics strategy and helping us be more data driven.”
“Mike managed a large group of stakeholders and got everyone on board.”
I design shirts, write music, make games, and I’m starting to make animation. None of it is for a client. It’s just what I do when I’m not doing product work. Click around.
New Game
Your Twitch chat is an army.
A free stream overlay where viewers type !join, drop a soldier onto the field, and hold the fort together against waves of The Static.
Game
A game your Twitch chat plays together
Frontline turns a Twitch chat into an army. Viewers type !join to drop a soldier onto the field, then hold the fort together against waves of The Static, with a boss every fifth wave. Chat votes on where to push, and Bits call in arrow volleys, a dragon, or a stone golem.
Streamers add it to OBS or Streamlabs as a free browser source in about two minutes. No download, no bot. Soldiers earn XP, unlock a special move and an ultimate, and every viewer can dress theirs up in the Armory, which follows them to any channel running Frontline. Cosmetics never change stats.
It’s also a product: two-minute setup for streamers, an economy that never sells power, and a 30% revenue share that gives streamers a reason to bring their community in. It’s the first game from my studio, Quiet Rebellion.
Apparel
Flat shapes and color
Soft colors, easy shapes, nothing shouting.
These feel like a slow Sunday morning. Sun-faded, a little dreamy, the kind of shirt you grab without thinking and then get asked about all day.
Apparel
Wildlife and roads from the park
Big sky, cold air, and feeling small next to something really old.
I wanted these to feel like the end of a long drive, right when the mountains finally show up and everyone in the car goes quiet. Calm, a little wild, and very much the great outdoors. Click any shirt to see the back.
Apparel
Classic monsters, a line on each side
Spooky, but make it simple.
I love simplicity and unexpected layouts stripped down to their bare elements, and Halloween is the perfect excuse. A little dark, a little mischievous, nothing gory and nothing busy.
Video
A short animation I’m working on for the song Sunwater
That moment when the sun is just coming up and nobody else is awake yet. Warm, still, a little dreamy. It’s the feeling of sitting somewhere high up on purpose and not needing to be anywhere.
Still a work in progress, but this is the mood I’m going for.
Music
A song · 3:42
Hushed and hypnotic, with something circling just out of reach. Dark, a little eerie, and made for late at night with the lights low.
Music
A song · 6:21
Slow, warm and glowing, and it keeps building. This is the one I made the animation for. Headphones help, and so does having nothing else to do for six minutes.
Music
A song · 5:07
Trippy and layered, and it never sits still. The sounds keep changing shape on you, so you’ll hear something different every time. Dark orchestral techno for getting lost in.
My side projects work the same way as my day job: find a real problem, build something, and learn from the people who use it.
Dark orchestral techno and layered, trippy electronic music. I guide AI music tools with detailed style notes and song structure.
A cute robot character for streaming. It has a digital screen face, cat ears and a tail, and a pink, lavender, and mint look.
The look for a stream-driven city: angled tiles, roads, and building lots that viewer pixel art can fill.
A guided portfolio. Visitors pick their role, industry, problem, or approach, and see the work that matches.
Software that adds and removes music layers in real time based on what live chat does. It also shows the music visually. The goal is that it sounds good in every state.
A multiplayer city where stream viewers add buildings with their own pixel art. Built with Phaser 3.
I built and submitted my first game in a short game jam, with a small scope and a tight deadline.
I live in Salt Lake City and work remotely, and I'm open to relocating to the cities below.
Home base. I work remotely and will travel to your team when it helps.
Open to relocating
Open to relocating
Open to relocating
Open to relocating
Open to relocating
Open to relocating
Open to relocating
Founders, owners, and teams can bring me in as a freelance product partner. It can be for one focused problem, a set stretch of time, or a regular sounding board.
You leave knowing what to build next, what to skip, and why.
Interviews, surveys, and data that show what your customers need, in their own words.
Figure out which numbers matter, then set up tracking you can trust.
Turn an idea into something people can click, so you learn before you pay for a build.
A steady second opinion for founders and leaders who make product calls on their own.
Get your team out of shipping requests and into delivering results.
Let’s talk
